potensia
social media promotional reels for his album release of microchips
potensia music aka manuel pfeifer asked to produce a series of promotional videos for his instagram feed to push his new released album vinyl "Microchips".
to encapsulate the essence of his experimental and instrumental hip-hop sound and his unique perspective of observing the world through a macro lens, he envisioned a series of promotional videos.
these videos, have been produced with the aid of artificial intelligence, were intended to evoke the diverse realms of both animals and nature. each video was carefully designed to mirror the thematic elements of potensia's music, offering a visual journey that resonated with the album.
concept & production
Martin boettger
spects
10 promotional videos
potensia
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martin boettger
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