Adapt 2.0
presentation of the 2019 nike basketball shoe.
In collaboration with Netro.cc, we created a series of endlessly glitched, visually striking videos for the Nike Basketball Department—a bold visual statement that bridges the worlds of soul and future, street and court.
Nike provided us with a diverse range of footage, each piece echoing the energy and duality of the game. Our task was to translate that tension into motion—raw, refined, and real.
We developed custom software to generate unexpected, intentional glitches—breaking the image open to let emotion through. Combined with classic motion design techniques, the result was a new kind of visual language: fluid yet fractured, complex yet clear. Each frame became a pulse—conveying not just movement, but meaning.
These pieces don’t just show basketball. They feel it.
CREDITS
Client
Nike Basketball Department
Artwork
Netro.cc | Studio.TS
SOUL
AND
FUTURE
nike Adapt 2.0
MORE PROJECTS
STUDIO.TS
MARTIN BOETTGER | INFO@TSAWORKS.COM